Author Question: When a product is new, marketers must find a way to introduce it to consumers and capture their ... (Read 92 times)

urbanoutfitters

  • Hero Member
  • *****
  • Posts: 530
When a product is new, marketers must find a way to introduce it to consumers and capture their attention. At this point, they are starting at the bottom step (or lowest level) of the hierarchy of Marcom effects, called:
 a. expectations.
 b. unawareness.
 c. beliefs.
 d. attitude.

Question 2

Sales-support personnel are generally involved in the direct solicitation of purchase orders.
 
 Indicate whether the statement is true or false



Jsherida

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

b

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

For a complete list of videos, visit our video library