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Author Question: When a product is new, marketers must find a way to introduce it to consumers and capture their ... (Read 36 times)

urbanoutfitters

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on: Jun 28, 2018
When a product is new, marketers must find a way to introduce it to consumers and capture their attention. At this point, they are starting at the bottom step (or lowest level) of the hierarchy of Marcom effects, called:
 a. expectations.
 b. unawareness.
 c. beliefs.
 d. attitude.

Question 2

Sales-support personnel are generally involved in the direct solicitation of purchase orders.
 
 Indicate whether the statement is true or false


Jsherida

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

F


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