When a product is new, marketers must find a way to introduce it ...

[urbanoutfitters]

When a product is new, marketers must find a way to introduce it to consumers and capture their attention. At this point, they are starting at the bottom step (or lowest level) of the hierarchy of Marcom effects, called:
 a. expectations.
 b. unawareness.
 c. beliefs.
 d. attitude.

Question 2

Sales-support personnel are generally involved in the direct solicitation of purchase orders.
 
 Indicate whether the statement is true or false

[Jsherida]

Answer to Question 1

b

Answer to Question 2

F