« previous next »

Author Question: When a product is new, marketers must find a way to introduce it to consumers and capture their ... (Read 84 times)

urbanoutfitters

  • Hero Member
  • *****
  • Posts: 530
on: Jun 28, 2018
When a product is new, marketers must find a way to introduce it to consumers and capture their attention. At this point, they are starting at the bottom step (or lowest level) of the hierarchy of Marcom effects, called:
 a. expectations.
 b. unawareness.
 c. beliefs.
 d. attitude.

Question 2

Sales-support personnel are generally involved in the direct solicitation of purchase orders.
 
 Indicate whether the statement is true or false


Jsherida

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

F


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Three days after the Boston Marathon explosion, the FBI released this photograph that had been taken Three days after the Boston Marathon explosion, the FBI released this photograph that had been taken
How to manually find the mean, variance, and standard deviation for a set of numbers How to manually find the mean, variance, and standard deviation for a set of numbers
How to find the derivatives of hyperbolic functions How to find the derivatives of hyperbolic functions
The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices
Find the derivative by using the chain rule - Solution Help Find the derivative by using the chain rule - Solution Help
Find the derivative by using the quotient rule. Find the derivative by using the quotient rule.
Video: Rh blood type and complications during pregnancy & Fertilization

For a complete list of videos, visit our video library