A series of ads for Taster's Choice coffee showed the developing romantic relationship between two individuals, Sharon and Tony. This ad campaign is a classic example of
a. using similar sources to generate self-relevance.
b. dramas drawing the consumer into the action and increasing attention.
c. the use of a series of fear appeals.
d. cognitive appeals.
e. infomercials.
Question 2
The _________ is often all that many executives will see of the research effort.
a. Research Request Agreement
b. Data collection forms
c. Written research report
d. Decision Support System
e. All of the above
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