Author Question: A series of ads for Taster's Choice coffee showed the developing romantic relationship between two ... (Read 78 times)

TFauchery

  • Hero Member
  • *****
  • Posts: 500
A series of ads for Taster's Choice coffee showed the developing romantic relationship between two individuals, Sharon and Tony. This ad campaign is a classic example of
 a. using similar sources to generate self-relevance.
  b. dramas drawing the consumer into the action and increasing attention.
  c. the use of a series of fear appeals.
  d. cognitive appeals.
  e. infomercials.

Question 2

The _________ is often all that many executives will see of the research effort.
 a. Research Request Agreement
  b. Data collection forms
  c. Written research report
  d. Decision Support System
  e. All of the above



ansleighelindsey

  • Sr. Member
  • ****
  • Posts: 364
Answer to Question 1

B

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

For a complete list of videos, visit our video library