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Author Question: A series of ads for Taster's Choice coffee showed the developing romantic relationship between two ... (Read 88 times)

TFauchery

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on: Jun 28, 2018
A series of ads for Taster's Choice coffee showed the developing romantic relationship between two individuals, Sharon and Tony. This ad campaign is a classic example of
 a. using similar sources to generate self-relevance.
  b. dramas drawing the consumer into the action and increasing attention.
  c. the use of a series of fear appeals.
  d. cognitive appeals.
  e. infomercials.

Question 2

The _________ is often all that many executives will see of the research effort.
 a. Research Request Agreement
  b. Data collection forms
  c. Written research report
  d. Decision Support System
  e. All of the above


ansleighelindsey

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

c


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TFauchery

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Reply #2 on: Jun 28, 2018
Thank you


ansleighelindsey

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Reply #3 on: Jun 28, 2018
No problemo


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