Author Question: If a marketing communication is to have an effect, consumers must first ____ it. a. be exposed to ... (Read 138 times)

Chelseaamend · **on:** Jun 28, 2018

If a marketing communication is to have an effect, consumers must first ____ it.
a. be exposed to
b. expose others to
c. recall
d. memorize
e. analyze

Question 2

Communicating research results to appropriate managers is part of which phase of the Marketing Research
Process?
a. Data Collection
b. Research Configuration
c. Information Reporting
d. Problem Definition
e. Data Analysis