If a marketing communication is to have an effect, consumers must ...

[Chelseaamend]

If a marketing communication is to have an effect, consumers must first ____ it.
 a. be exposed to
  b. expose others to
  c. recall
  d. memorize
  e. analyze

Question 2

Communicating research results to appropriate managers is part of which phase of the Marketing Research
  Process?
 a. Data Collection
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis

[voltaire123]

Answer to Question 1

A

Answer to Question 2

c

[Chelseaamend]

TYSM

[AngeliqueG]

Excellent