Author Question: An advertising campaign suggested multiple uses of baking soda. This is an example of increasing ... (Read 27 times)

javeds · **on:** Jun 28, 2018

An advertising campaign suggested multiple uses of baking soda. This is an example of increasing frequency of usage to
a. decrease product sales.
b. increase brand awareness.
c. affect the way in which we acquire goods.
d. increase product sales.
e. increase consumer awareness of the product category.

Question 2

The increase in the home delivery of food, videos, and convenience goods most directly affects
a. increasing prices.
b. developing smaller package sizes.
c. stimulating negative word-of-mouth.
d. where consumption is done.
e. using generic brand names.