« previous next »

Author Question: Discuss the primary marketing challenge associated with perishability and the possible solutions to ... (Read 67 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
Discuss the primary marketing challenge associated with perishability and the possible solutions to address this issue.

Question 2

Which component of trust in a salesperson does a buyer's question Do you know what you're talking about? most likely address?
 A) Expertise
  B) Candor
  C) Likability
  D) Resilience
  E) Compatibility


mcni194

  • Sr. Member
  • ****
  • Posts: 311
Reply #1 on: Jun 28, 2018
Answer to Question 1

Due to the characteristic of perishability, it is not possible to inventory services.


Strategies utilized to minimize the impact of perishability generally include those that manage supply or manage demand.

Strategies that manage the supply of a service include:

 utilizing part-time employees.
 sharing capacity with other service providers.
 making preparations in advance with regards to future expansion.
 utilizing third-party providers.
 increasing the amount of customer participation during the service process.
Strategies to manage demand include:

 developing creative pricing strategies,
 utilizing reservation systems,
 developing complimentary services,
 developing nonpeak demand.

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Primary, secondary, and tertiary endosymbiosis. Primary, secondary, and tertiary endosymbiosis.
Transferring Sterile Solutions onto a Sterile Field Transferring Sterile Solutions onto a Sterile Field
The primary ignition system is used to trigger and therefore create the secondary (high-voltage) ... The primary ignition system is used to trigger and therefore create the secondary (high-voltage) ...
Primary rainbows are the brightest and most common. Primary rainbows are the brightest and most common.
Twelve primary energy channels and the Conception and Governing Vessels of Traditional Chinese ... Twelve primary energy channels and the Conception and Governing Vessels of Traditional Chinese ...
Primary Type of Floor Framing Primary Type of Floor Framing
Video: Summary of glucose catabolism

For a complete list of videos, visit our video library