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Author Question: Discuss the primary marketing challenge associated with perishability and the possible solutions to ... (Read 68 times)

brutforce

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on: Jun 28, 2018
Discuss the primary marketing challenge associated with perishability and the possible solutions to address this issue.

Question 2

Which component of trust in a salesperson does a buyer's question Do you know what you're talking about? most likely address?
 A) Expertise
  B) Candor
  C) Likability
  D) Resilience
  E) Compatibility


mcni194

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Due to the characteristic of perishability, it is not possible to inventory services.


Strategies utilized to minimize the impact of perishability generally include those that manage supply or manage demand.

Strategies that manage the supply of a service include:

 utilizing part-time employees.
 sharing capacity with other service providers.
 making preparations in advance with regards to future expansion.
 utilizing third-party providers.
 increasing the amount of customer participation during the service process.
Strategies to manage demand include:

 developing creative pricing strategies,
 utilizing reservation systems,
 developing complimentary services,
 developing nonpeak demand.

Answer to Question 2

A


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