Author Question: Maria has placed an order for a tea table at Furnitup Inc and has specified the shape and dimensions ... (Read 14 times)

acc299 · **on:** Jun 28, 2018

Maria has placed an order for a tea table at Furnitup Inc and has specified the shape and dimensions of the table she requires. In this scenario, the sales team at Furnitup should engage in a(n) _____ to meet the specific customer requirement.
A) design and manufacturing partnership
B) shipping and transportation partnership
C) marketing partnership
D) administrative support partnership
E) sales partnership

Question 2

Susan's customers are always concerned about what they are receiving in exchange for what they are paying. They are concerned about the ways in which Susan is helping them achieve their strategic goals and how she is helping them save money. In this context, Susan's prospects are concerned about _____.
A) marketing
B) personal selling
C) customer value
D) marketing communications
E) advertising