Author Question: Customers often know the strengths and weaknesses of the product they use and can provide some ... (Read 77 times)

cnetterville · **on:** Jun 28, 2018

Customers often know the strengths and weaknesses of the product they use and can provide some insight into how improvements can be made. This fact can be made use of to expand _____ between both the buying and selling organizations.
A) critical encounter
B) service quality
C) service motivation
D) collaborative involvement
E) communication

Question 2

Bob defected to another service provider due to a friendship that developed through a civic club. Bob is an example of a(n) _____ defector.
A) price
B) organizational
C) service
D) market
E) technological