Author Question: In the purchase of a product, time, effort, risk, and opportunity costs are all examples of: A) ... (Read 206 times)

khang · **on:** Jun 28, 2018

In the purchase of a product, time, effort, risk, and opportunity costs are all examples of:
A) nonmonetary costs.
B) soft costs.
C) tangible costs.
D) experiential costs.
E) monetary costs.

Question 2

Laila is very good at getting customers to purchase her company's products by telling them how the products are the best in the world. However, her customers are usually dissatisfied with the performance of the products even though they perform well and sometimes even slightly better than the competitor's products. In this scenario, which of the following is most likely the problem?
A) Laila is setting her customers' expectations too high.
B) Laila's customers are hard to satisfy.
C) Laila is not doing a good job of prospecting.
D) Laila's company makes inferior products.
E) Laila is setting her customers' expectations too low.