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Author Question: The least loyal of any customer type are the _____ defectors. A) price B) product C) service D) ... (Read 130 times)

Cooldude101

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on: Jun 28, 2018
The least loyal of any customer type are the _____ defectors.
 A) price
  B) product
  C) service
  D) market
  E) technological

Question 2

With respect to the different components of the total product offering, supplemental products play the important role of:
 A) meeting basic customer needs.
  B) delivering the main core benefits of the product offering.
  C) adding symbolic benefits to the product offering.
  D) delivering the minimum level of quality demanded by customers.
  E) differentiating the product offering from competing products.


Eazy416

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

E


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