Author Question: Which of the following is NOT a reason why customer retention has become increasingly important? A) ... (Read 28 times)

KimWrice · **on:** Jun 28, 2018

Which of the following is NOT a reason why customer retention has become increasingly important?
A) relative parity among competing products
B) the rising costs of marketing
C) customers are more confident with their service providers
D) domestic markets are stagnant
E) customers are more informed

Question 2

Which of the following is a goal of internal marketing?
A) Hire the best employees for the job.
B) Obey all relevant marketing laws.
C) Develop cross-functional employee teams.
D) Deliver external customer satisfaction.
E) Form strong relationships with investors.