Author Question: Marketing implementation is critical to the success of any firm. Simply put, implementation refers ... (Read 124 times)

abern · **on:** Jun 28, 2018

Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:
A) how the marketing plan will be put into action.
B) how the marketing plan will be approved by top management.
C) the process by which employees learn about the marketing strategy.
D) the process by which the marketing strategy will be developed.
E) deciding who will actually write the marketing plan.

Question 2

When a salesperson asks the buyer Do you see how this product will benefit your organization? he or she is using a(n) _____.
A) commitment signal
B) objection
C) trial commitment
D) confirmed benefit
E) summary commitment