Author Question: Excellent companies will have the customer's best interest at heart is a typical statement within ... (Read 132 times)

RYAN BANYAN · **on:** Jun 28, 2018

Excellent companies will have the customer's best interest at heart is a typical statement within the ____ dimension of the SERVQUAL scale.
A) tangibles
B) empathy
C) responsiveness
D) assurance
E) reliability

Question 2

To ensure that ethics and social responsibility are thoroughly incorporated into the firm's strategic planning process, the firm's __________ should never be silent about ethical requirements and social responsibility.
A) marketing plan
B) sustainability program
C) leadership team
D) promotion activities
E) training materials