Excellent companies will have the customer's best interest at ...

[RYAN BANYAN]

Excellent companies will have the customer's best interest at heart is a typical statement within the ____ dimension of the SERVQUAL scale.
 A) tangibles
  B) empathy
  C) responsiveness
  D) assurance
  E) reliability

Question 2

To ensure that ethics and social responsibility are thoroughly incorporated into the firm's strategic planning process, the firm's __________ should never be silent about ethical requirements and social responsibility.
 A) marketing plan
  B) sustainability program
  C) leadership team
  D) promotion activities
  E) training materials

[jjorrostieta]

Answer to Question 1

B

Answer to Question 2

A

[RYAN BANYAN]

TYSM

[FergA]

Gracias!