Author Question: Which of the following is NOT one the five dimensions that is measured by the SERVQUAL scale? A) ... (Read 37 times)

a0266361136 · **on:** Jun 28, 2018

Which of the following is NOT one the five dimensions that is measured by the SERVQUAL scale?
A) tangibles
B) employee satisfaction
C) responsiveness
D) assurance
E) empathy

Question 2

With respect to regulating marketing ethics, a key advantage of self-regulatory programs like the Better Business Bureau is the fact that they are:
A) less costly and more practical to implement.
B) typically stricter than government regulations.
C) easier to enforce.
D) tied to state and local regulatory agencies.
E) All of the above.