Author Question: Management's inability to translate what consumers want into a written business plan will increase ... (Read 2145 times)

jessicacav

  • Hero Member
  • *****
  • Posts: 558
Management's inability to translate what consumers want into a written business plan will increase the size of the _____ gap.
 A) knowledge
  B) standards
  C) delivery
  D) communications
  E) confirmation

Question 2

Ben & Jerry's is well known for its use of __________ in that it ties its products and marketing strategy to social causes such as environmental stewardship.
 A) cause-related marketing
  B) ethical branding
  C) sustainability
  D) environmentalism
  E) welfare-related marketing



ErinKing

  • Sr. Member
  • ****
  • Posts: 362
Answer to Question 1

B

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

For a complete list of videos, visit our video library