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Author Question: Management's inability to translate what consumers want into a written business plan will increase ... (Read 2049 times)

jessicacav

  • Hero Member
  • *****
  • Posts: 558
on: Jun 28, 2018
Management's inability to translate what consumers want into a written business plan will increase the size of the _____ gap.
 A) knowledge
  B) standards
  C) delivery
  D) communications
  E) confirmation

Question 2

Ben & Jerry's is well known for its use of __________ in that it ties its products and marketing strategy to social causes such as environmental stewardship.
 A) cause-related marketing
  B) ethical branding
  C) sustainability
  D) environmentalism
  E) welfare-related marketing


ErinKing

  • Sr. Member
  • ****
  • Posts: 362
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

A


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