Author Question: Management's inability to translate what consumers want into a written business plan will increase ... (Read 2142 times)

jessicacav

  • Hero Member
  • *****
  • Posts: 558
Management's inability to translate what consumers want into a written business plan will increase the size of the _____ gap.
 A) knowledge
  B) standards
  C) delivery
  D) communications
  E) confirmation

Question 2

Ben & Jerry's is well known for its use of __________ in that it ties its products and marketing strategy to social causes such as environmental stewardship.
 A) cause-related marketing
  B) ethical branding
  C) sustainability
  D) environmentalism
  E) welfare-related marketing



ErinKing

  • Sr. Member
  • ****
  • Posts: 362
Answer to Question 1

B

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

For a complete list of videos, visit our video library