The principles and standards that define acceptable marketing ...

[kaid0807]

The principles and standards that define acceptable marketing conduct as determined by the public, government regulators, private-interest groups, competitors, and the firm itself are termed:
 A) marketing standards
  B) societal standards
  C) codes of conduct
  D) marketing ethics
  E) social responsibility

Question 2

_________ such as statistics, testimonials, and case histories can be utilized to preempt a buyer from asking, Can you prove it? or Who says so?
 Fill in the blank(s) with correct word

[blfontai]

Answer to Question 1

D

Answer to Question 2

Proof providers

[kaid0807]

TYSM

[ttt030911]

Excellent