Author Question: The principles and standards that define acceptable marketing conduct as determined by the public, ... (Read 93 times)

kaid0807 · **on:** Jun 28, 2018

The principles and standards that define acceptable marketing conduct as determined by the public, government regulators, private-interest groups, competitors, and the firm itself are termed:
A) marketing standards
B) societal standards
C) codes of conduct
D) marketing ethics
E) social responsibility

Question 2

_________ such as statistics, testimonials, and case histories can be utilized to preempt a buyer from asking, Can you prove it? or Who says so?
Fill in the blank(s) with correct word