Which of the following is NOT a criticism of customer satisfaction research?
A) It focuses on customers' future needs and fails to investigate current needs.
B) It focuses on registered complaints but many customers who defect never relay their complaints.
C) It tends to focus on global attributes and ignores operational elements.
D) It often excludes the firm's employees from the survey process.
E) Customers may not know what they want.
Question 2
Brand preference is the strongest degree of brand loyalty.
Indicate whether the statement is true or false
Much time and effort occurs between the development of a research idea and the statistical analysis
Stem cell research may cure diabetes, but lacks funding
Comparison of Steps of the Nursing Process with the Research Process
Research Methods
Research Terminology Cont.
Nutrition-related research findings are often lead stories in newspapers, magazines, and on websites