Personal factors that are stable over time and that increase a customer's sensitivity to how a service should be best provided are referred to as:
A) situational factors.
B) explicit service promises.
C) perceived service alternatives.
D) transitory service intensifiers.
E) enduring service intensifiers.
Question 2
As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:
A) which brands occupy the same relative space.
B) how competing brands imitate one another.
C) voids in the current mindscape for a product category.
D) how long a brand has held its relative mental image.
E) how much longer a brand is likely to hold its relative mental image.
Three ways that factors affect mortality in response to changes in population density.
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