Personal factors that are stable over time and that increase a customer's sensitivity to how a service should be best provided are referred to as:
A) situational factors.
B) explicit service promises.
C) perceived service alternatives.
D) transitory service intensifiers.
E) enduring service intensifiers.
Question 2
As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:
A) which brands occupy the same relative space.
B) how competing brands imitate one another.
C) voids in the current mindscape for a product category.
D) how long a brand has held its relative mental image.
E) how much longer a brand is likely to hold its relative mental image.
Gossip and ridicule increase the status insecurity of this time of life.
Temperament refers to stable differences in the emotional reactions of different children to similar ...
Regular staff meetings increase the efficiency of the medical office staff.
The age-related increase in spirituality is different for two cohorts born seven years apart. The ...
Factors Affecting the Affinity of Hb for O2
Over time, cells acquire mutations. Two independently acquired mutations in the same cell may be suf