Author Question: Henry, a salesperson, calls a prospective buyer in an attempt to sell his company's new air ... (Read 35 times)

mynx · **on:** Jun 28, 2018

Henry, a salesperson, calls a prospective buyer in an attempt to sell his company's new air conditioner. The buyer indicates that, for him, the most important benefit of the air conditioner should be that it consumes less electricity. That benefit is referred to as a(n) _____.
A) hidden benefit
B) potential benefit
C) confirmed benefit
D) closed benefit
E) accessory benefit

Question 2

The _____ of the Balanced Scorecard describes the human capital, information capital, and organizational capital that must be aligned with strategy.
A) financial perspective
B) customer perspective
C) internal perspective
D) learning and growth perspective