Which of the following is the difference between emotional and ...

[cartlidgeashley]

Which of the following is the difference between emotional and rational buying motives?
 A) The rational buying motives of a prospect are easy to discover, while emotional buying movies are not.
  B) Rational buying motives remain the same for all customers, but emotional buying motives change from customer to customer.
  C) Customers prioritize their emotional buying motives over their rational buying motives.
  D) Every customer may have an emotional buying motive to buy a product, but they may or may not have a rational buying motive.
  E) Prospects are more likely to share their emotional buying motives with the salesperson and less likely to share their rational buying motives.

Question 2

The efficiency of a marketing operation can be assessed via expense-to-sales ratios.
 
 Indicate whether the statement is true or false

[pangili4]

Answer to Question 1

A

Answer to Question 2

True