Answer to Question 1
Rational motives are conscious, logical reasons for making a purchase. For instance, you may buy a specific book because you are required to read it for your English assignment. Emotional motives relate more to feelings. For example, you may buy a book because it reminds you of your childhood.
Employers also make decisions based on rational and emotional motives. Your skills and abilities provide a rational motive for hiring. If all job applicants have the same skills, however, a candidate may be hired based on an emotional motive, such as friendliness, likeability, and perceived ability to get along with others.
Answer to Question 2
If you do not listen effectively, you could miss out on information. Also, listening shows that you value the interviewer's time, which will help you form a relationship with him or her.
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