Author Question: A good customer value proposition should: A) have complicated statements with a large number of ... (Read 92 times)

jparksx · **on:** Jun 28, 2018

A good customer value proposition should:
A) have complicated statements with a large number of technical terms.
B) reflect on product or service dimensions that add value.
C) guarantee benefits that cannot be delivered yet.
D) list all the benefits of a salesperson's offerings.
E) be as specific as possible on intangible outcomes.

Question 2

Although the dividing line between strategy and execution is a bit fuzzy, it is often not difficult to diagnose implementation problems and to distinguish them from strategy deficiencies.

Indicate whether the statement is true or false