The benchmark against which a consumer will evaluate a service ...

[khang]

The benchmark against which a consumer will evaluate a service experience is the:
 A) attribution.
  B) theatrical analogy.
  C) technical core.
  D) approximate script.
  E) expected script.

Question 2

When firms use a(n) __________ strategy, they focus their promotional efforts toward stimulating demand among final customers, who then exert pressure on the supply chain to carry the product.
 A) pressurization
  B) IMC
  C) pull
  D) guerilla
  E) push

[Tonyam972]

Answer to Question 1

E

Answer to Question 2

C