A patient's participation in the service process at the doctor's ...

[ETearle]

A patient's participation in the service process at the doctor's office is referred to as _____ performance.
 A) consumer
  B) marketing
  C) service
  D) operational
  E) patient

Question 2

In terms of the AIDA model, mass communication elements such as advertising and public relations tend to be very effective at:
 A) stimulating awareness of and interest in a product.
  B) explaining highly complex and technical products.
  C) stimulating immediate purchase of a product.
  D) marketing high priced products.
  E) closing the sale.

[AaaA]

Answer to Question 1

A

Answer to Question 2

A

[ETearle]

Thank you

[AaaA]

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