Author Question: Consumer moods and attitudes are types of: A) physiological customer responses. B) emotional ... (Read 172 times)

tfester

  • Hero Member
  • *****
  • Posts: 534
Consumer moods and attitudes are types of:
 A) physiological customer responses.
  B) emotional customer responses.
  C) individual approach behaviors.
  D) internal response moderators.
  E) cognitive customer responses.

Question 2

What must a firm have to use selective targeting successfully?
 A) The ability to develop multiple marketing programs to serve all customers simulataneously
  B) Expertise of a product category to leverage across many different market segments
  C) Capabilities that are intrinsically tied to the needs of a specific target market
  D) Multiple capabilities in many different product categories
  E) Intimate knowledge and expertise in one market that allows it to offer customized marketing programs



Meganchabluk

  • Sr. Member
  • ****
  • Posts: 301
Answer to Question 1

B

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

For a complete list of videos, visit our video library