The emotional state that reflects the degree to which consumers ...

[sammy]

The emotional state that reflects the degree to which consumers and employees feel in control and able to act freely within the service environment is referred to as:
 A) pleasure-displeasure.
  B) arousal-nonarousal.
  C) approach-avoidance.
  D) dominance-submissiveness.
  E) cognitive-physiological.

Question 2

One of the most successful and well-known tools of __________ segmentation is VALS developed by Strategic Business Insights.
 A) psychographic
  B) geographic
  C) demographic
  D) geoclustering
  E) emotional

[Brenm]

Answer to Question 1

D

Answer to Question 2

A

[sammy]

TYSM

[tandmlomax84]

Thanks for the timely response, appreciate it