« previous next »

Author Question: Discuss the basic guidelines for developing service ... (Read 31 times)

xroflmao

  • Hero Member
  • *****
  • Posts: 515
on: Jun 28, 2018
Discuss the basic guidelines for developing service communications.

Question 2

With respect to the consumer buying process, __________ is perhaps the most important factor that affects the time, effort, and expense dedicated to the search for information.
 A) the degree of risk
  B) the consumer's expertise
  C) the consumer's brand loyalty
  D) the degree of competition
  E) the extent of product differentiation


brittanywood

  • Sr. Member
  • ****
  • Posts: 355
Reply #1 on: Jun 28, 2018
Answer to Question 1

Basic guidelines for the advertising of services include: (1 ) Developing a word-of-mouth communications network, (2 ) promising what is possible, (3 ) tangibilizing the intangible, (4 ) featuring the working relationship between customer and provider, (4 ) reducing consumer fears about variations in performance, (5 ) focusing on relevant service quality dimensions, (6 ) differentiating the service product via the service delivery system, and (7 ) making the service more easily understood.

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Fire intervention guidelines Fire intervention guidelines
Standard precaution guidelines. Additional guidelines/protocols may be utilized depending on the ... Standard precaution guidelines. Additional guidelines/protocols may be utilized depending on the ...
Washing hands and removing jewelry are two important safety habits all service technicians ... Washing hands and removing jewelry are two important safety habits all service technicians ...
The Basic Parts of a Neuron The Basic Parts of a Neuron
Guidelines for Massage and Medications Guidelines for Massage and Medications
The Dietary Guidelines for Americans at a Glance The Dietary Guidelines for Americans at a Glance
Video: Calvin Cycle Explained!

For a complete list of videos, visit our video library