In the context of sales communication, which of the following is an advantage of having effective trust-based sales communication skills?
A) They assist the buyers and the salespeople in coming to an agreement.
B) They allow salespeople to identify buyers' needs and accurately convey proposed solutions.
C) They make it easier for the salesperson to communicate with the buying organization.
D) They ensure that the salesperson gets the most out of the selling conversation.
E) They allow the buyer to maintain a subtle level of control in the selling conversation.
Question 2
Concerning business-to-business advertising media, the publications Purchasing, Advertising Age, and Materials Handling Engineering would be classified as a:
A) specialty publication.
B) target publication.
C) horizontal publication.
D) vertical publication.
E) common publication.
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