Author Question: The role of the firm's communications strategy is to: A) remind customers about the firm's goods and ... (Read 84 times)

future617RT · **on:** Jun 28, 2018

The role of the firm's communications strategy is to:
A) remind customers about the firm's goods and services for the purpose of achieving organizational objectives.
B) persuade employees for the purpose of achieving organizational objectives.
C) inform stockholders regarding the firm's organizational objectives.
D) do all of these.
E) do none of these.

Question 2

__________ typically occur within the competitive, customer, economic, political/legal, technological, and/or sociocultural environments of the firm.
A) Strengths and weaknesses
B) Strengths and opportunities
C) Opportunities and threats
D) Weaknesses and threats
E) Opportunities and weaknesses