Author Question: All of the following are cost considerations associated with service pricing except: A) Service ... (Read 36 times)

lunatika · **on:** Jun 28, 2018

All of the following are cost considerations associated with service pricing except:
A) Service consumers are more likely to use price as a cue to quality.
B) Cost-oriented pricing is more difficult for services.
C) Consumers may not know the actual price they will pay until the service is completed.
D) Services tend to be characterized by a high fixed-cost to variable-cost ratio.
E) None of these are exceptions.

Question 2

Which of the following is NOT a part of evaluating the internal environment?
A) A review of current objectives, strategy, and performance.
B) A review of the current availability of organizational resources.
C) A review of the organizational culture.
D) A review of the organizational structure.
E) A review of the competition.