Author Question: In general, what guidelines should a service provider follow when formulating a pricing ... (Read 74 times)

Melani1276 · **on:** Jun 28, 2018

In general, what guidelines should a service provider follow when formulating a pricing strategy?

Question 2

Strengths are typically based on the existence and nature of the __________ possessed by the firm. Weaknesses stem from a lack of these important factors.
A) patents and capital
B) resources and relationships
C) customers and partnerships
D) products and customers
E) customers and resources

carlsona147 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

1. The price should be easy for customers to understand.
2. The price should represent value to the customer.
3. The price should encourage customer retention and facilitate the customer's relationship with the providing firm.
4. The price should reinforce customer trust.
5. The price should reduce customer uncertainty.

Answer to Question 2

B