Due to a high usage of information technology in the buying process:
A) some of the power has shifted to buyers, who can accompany more bidders.
B) buyers have difficulty in accessing information on vendors.
C) the postpurchase services, provided by the sellers, are reduced.
D) the landscape of the buying process has become less competitive.
E) the overall cycle times of the buying process are increased.
Question 2
From the business marketer's perspective, the cost-per-thousand calculations for various media options should be based on circulation to the target audience, not the total audience.
Indicate whether the statement is true or false
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