The mental energy spent by customers to acquire a service is ...

[folubunmi]

The mental energy spent by customers to acquire a service is referred to as:
 A) image costs.
  B) monetary price.
  C) energy costs.
  D) psychic costs.
  E) time costs.

Question 2

Although internal data sources have a number of advantages, one of their biggest problems is:
 A) there are rarely enough internal data.
  B) internal data are often not relevant to the marketing issue at hand.
  C) internal data are expensive to collect.
  D) internal data are often in a form that is not readily accessible.
  E) internal data are typically biased.

[jlaineee]

Answer to Question 1

D

Answer to Question 2

D