A consumer's price sensitivity will increase as: A) the perceived ...

[Davideckstein7]

A consumer's price sensitivity will increase as:
 A) the perceived number of substitutes decrease.
  B) switching costs increase.
  C) the shared costs for the expenditure increase.
  D) the perceived unique value of the service increases.
  E) the customer's ability to build an inventory increases.

Question 2

As a form of __________ competition, bicycles can solve the same basic need as automobiles, albeit with a very different product.
 A) regular
  B) generic
  C) brand
  D) total budget
  E) product

[enass]

Answer to Question 1

E

Answer to Question 2

B