Author Question: Customers ultimately determine: A) the type of demand. B) the levels of marketing effectiveness and ... (Read 81 times)

itsmyluck · **on:** Jun 28, 2018

Customers ultimately determine:
A) the type of demand.
B) the levels of marketing effectiveness and operational efficiency.
C) the cycle of demand.
D) the length of the service experience.
E) all of the these.

Question 2

Which of the following IS NOT a purpose of a marketing plan?
A) It explains the present and future situations of the organization.
B) It specifies the expected outcomes of the plan.
C) It describes specific actions that are to take place.
D) It explains how marketing activities mesh with other functional areas.
E) It identifies resources needed to carry out the plan.