If buyers mistakenly believe that a competitor's offering has ...

[nramada]

If buyers mistakenly believe that a competitor's offering has higher level attributes or qualities than it actually does, salespeople should avoid using competitive depositioning.
 
 Indicate whether the statement is true or false

Question 2

If the business marketer's product input assumes an insignificant role in the final product's total cost, demand is likely:
 A) elastic.
  B) price sensitive.
  C) inelastic.
  D) small.

[shaikhs]

Answer to Question 1

False

Answer to Question 2

C

[nramada]

Gracias!

[Jossy]

TYSM