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Author Question: Many firms attempt to distinguish or differentiate their product offerings through the use of ... (Read 180 times)

theo

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on: Jun 28, 2018
Many firms attempt to distinguish or differentiate their product offerings through the use of __________ strategies. This involves establishing a mental image of the product offering relative to competing offerings in the minds of target buyers.
 A) product positioning
  B) branding
  C) perceptual marketing
  D) image marketing
  E) comparative

Question 2

The ___________________ _, or trade-off, approach to logistical management guarantees to minimize total logistical costs in the firm and within the channel.
 Fill in the blank(s) with correct word


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Briannahope

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

total-cost


theo

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

ghepp

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Reply 3 on: Yesterday
Excellent

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