Author Question: In 2005, the American Marketing Association changed the definition of marketing that had stood for ... (Read 105 times)

mcmcdaniel · **on:** Jun 28, 2018

In 2005, the American Marketing Association changed the definition of marketing that had stood for 20 years. The major changes in the definition included a shift from delivering the 4 Ps (product, price, place, promotion) to delivering __________ and a shift from creating exchanges to creating __________.
A) satisfaction; customer relationships
B) value; customer relationships
C) quality; transactions
D) value; satisfaction
E) quality; value

Question 2

As a controllable element in the logistics system, _____ ensures that information exchanged in the distribution process guides the activities of the logistics system.
A) customer service
B) order processing
C) logistics communications
D) inventory control
E) production planning