Author Question: The American Marketing Association (AMA) defines marketing research as the function that links the ... (Read 87 times)

Pineapplelove6 · **on:** Jun 29, 2018

The American Marketing Association (AMA) defines marketing research as the function that links the consumer, customer, and public to the marketer through information.

Indicate whether the statement is true or false

Question 2

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n) _____.
a. wrap-up session
b. post-hoc session
c. debriefing session
d. placebo session