Author Question: E-channels can be used by business marketing firms for: A) information platforms. B) transaction ... (Read 139 times)

EY67 · **on:** Jun 28, 2018

E-channels can be used by business marketing firms for:
A) information platforms.
B) transaction platforms.
C) customer relationship management platforms.
D) all of the answer choices.
E) both transaction platforms and customer relationship management platforms.

Question 2

Use of a direct sales force is best for:
A) highly customized solutions.
B) smaller customers.
C) complex products.
D) all of the answer choices.
E) both highly customized solutions and complex products.