Author Question: Non-ownership is a unique service characteristic. From the following list, choose the marketing ... (Read 31 times)

bcretired · **on:** Jun 28, 2018

Non-ownership is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
A) Need to use promotion and pricing to even out demand patterns.
B) Need to emphasize the benefits of reduced labor and overhead.
C) Use strict quality control standards.
D) High-level training for service personnel.

Question 2

Perishability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
A) Need to use promotion and pricing to even out demand patterns.
B) Use physical cues in promotions to help customers evaluate service quality.
C) Emphasize strict quality control standards.
D) High-level training for service personnel.