Author Question: If a firm provides maintenance and repair services to its installed base of products at a customer ... (Read 48 times)

a0266361136 · **on:** Jun 28, 2018

If a firm provides maintenance and repair services to its installed base of products at a customer location, then:
A) the service attributes can be evaluated before purchase.
B) the core service demand is inelastic.
C) product usage data can be systematically gathered and used to tailor service offerings that advance customers' goals.
D) all of the answer choices.

Question 2

Service quality benefits should be linked to:
A) customer satisfaction.
B) customer retention.
C) profitability.
D) market share.
E) all of the answer choices.