Author Question: Recent research shows that business-to-business service firms are more likely to emphasize: A) ... (Read 171 times)

jace · **on:** Jun 28, 2018

Recent research shows that business-to-business service firms are more likely to emphasize:
A) relationship strategies as opposed to transactional strategies.
B) arms-length strategies.
C) the total buyer-seller process.
D) all of the answer choices.
E) Both relationship strategies as opposed to transactional strategies and the total buyer-seller process.

Question 2

When a manager is in charge of intangible and heterogeneous services, he/she should develop marketing strategies that:
A) emphasize word-of-mouth communication.
B) provide tangible evidence.
C) employ value pricing.
D) all of the answer choices.