Author Question: The quality standards set out by the Geneva-based International Standards Organization are referred ... (Read 152 times)

ssal · **on:** Jun 28, 2018

The quality standards set out by the Geneva-based International Standards Organization are referred to as:
A) ISO 9000
B) Six Sigma
C) the Big Q
D) none of the answer choices.

Question 2

During the tornado phase of the adoption life cycle, the business marketing strategist should:
A) focus on market segmentation.
B) extend distribution channels.
C) drive to the next lower price point.
D) all of the answer choices
E) both extend distribution channels and drive to the next lower price point.