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Author Question: Among technology adopters, these customers make the bulk of technology purchases in organizations ... (Read 186 times)

stevenposner

  • Hero Member
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  • Posts: 608
on: Jun 28, 2018
Among technology adopters, these customers make the bulk of technology purchases in organizations and seek products from a market leader with a proven track record of providing useful productivity improvements. This describes:
 A) technology enthusiasts.
  B) visionaries.
  C) skeptics.
  D) pragmatists.
  E) product champions.

Question 2

Among technology adopters, these customers have access to organizational resources and can assume an influential role in giving an innovation a boost during the early stages of market development. However, these customers frequently demand modifications to the product that are difficult for the innovator to provide. This describes:
 A) technology enthusiasts.
  B) visionaries.
  C) skeptics.
  D) pragmatists.
  E) product champions.


Chou

  • Sr. Member
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  • Posts: 335
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

B


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