Author Question: Effective sales plans should be rigid once established. Indicate whether the statement is true or ... (Read 59 times)

BRWH · **on:** Jun 28, 2018

Effective sales plans should be rigid once established.

Indicate whether the statement is true or false

Question 2

Chandler Machine Tool has been successful in segmenting their market using the following bases: (1 ) NAICS category and (2 ) key purchasing criteria emphasized by particular groups of buyers within each NAICS industry. They are using:
A) macro bases of segmentation.
B) micro bases of segmentation.
C) a blend of macro and micro bases of segmentation.
D) psychographic and economic bases of segmentation.
E) none of the answer choices.